Fan Culture– category –

Have you ever come across the word “mukbang” while watching K-Pop content or Korean YouTube videos? At first glance, it may look like someone simply eating in front of a camera.But mukbang is more than just a food video — it’s a cultural...

When you go to a K-POP concert or a fan gathering, there’s always one thing everyone brings — photocards (also called trading cards or poca, short for photocard in Korean). If you’ve never been into idols before, you might be totally con...

What Is “Streaming Support” (스밍) in K-Pop? If you’ve been following K-Pop for a while, you may have heard the word “스밍 (sseu-ming)”, short for streaming. People often say things like: “Streaming is the basics of being a fan.”“If you ...

Have you ever heard of a lightstick?If you’re not familiar with idol culture, the word might be completely new to you.In K-pop, lightsticks are essential tools for showing support—especially at concerts!Today, let’s explore the culture a...

Ever seen a subway ad for a K-pop idol and wondered, “Who paid for this?”It wasn’t the company — it was the fans. In K-pop culture, birthday ads (생일 광고 / saeng-il gwang-go) are one of the most iconic ways fans show love. Here's what ...